ARUNA PRAMOD SONAWANE; MR. HEMANT MALVIYA. THE EFFECT OF CONSUMER CONFUSION ON BRAND LOYALTY ON LOW INVOLVEMENT PRODUCT CATEGORY. International Engineering Journal For Research & Development, [S. l.], v. 3, n. 2, p. 12, 2018. Disponível em: https://www.iejrd.com/index.php/ /article/view/368. Acesso em: 27 oct. 2025.